Ace the Interview Video Shoot
Preparing for the Interview Video The interview video, also referred to as a profile video, is the perfect video format for you to shine. This is your opportunity to spotlight that which differentiates your business from your competitors. Its show time. Make the most of it. Yet often it is the business owner that… [Continue Reading]
Video Marketing Brings Big Business Tactics to SMB
Big Business (BB) has had the advantage for a long time when it comes to marketing. Deep pockets can buy expensive talent and take ownership of desirable locations both online and offline. Videos worthy of Hollywood are being produced to engage, inform and entertain. “Good for them” you think “they’ve got deep pockets, I… [Continue Reading]
Video Drives Traffic
The stats are out, the jury is in: video is hot! hot! hot! It is one of the most powerful marketing tools to come along in a long time. The medium is sexy, drives traffic to your business and arguably gives the biggest bang for your buck. Cisco Systems predicts that by 2014 90% of… [Continue Reading]
Location Shoots Add Dynamics
There may be a time and place for studio shoots but when it comes to producing business videos I’ll take location shoots over studio any time. Why? You just can’t beat the dynamics. Let’s look at some of them. Authenticity This is real show time – there is nothing that is staged, stilted or cosmetically… [Continue Reading]
Online Video Works Hard for Your Business
Lights Camera Action! You’ve made the decision! You’ve told your staff. An undercurrent of excitement prevails. The date, time and location of the shoot for your online video has been scheduled. Excellent. Now what? Plan Video should be part of your overall marketing plan, an engagement tactic to support your goals. Don’t worry about the… [Continue Reading]