Big Business (BB) has had the advantage for a long time when it comes to marketing. Deep pockets can buy expensive talent and take ownership of desirable locations both online and offline. Videos worthy of Hollywood are being produced to engage, inform and entertain.
“Good for them” you think “they’ve got deep pockets, I can’t do that”
Yes you can.
The internet has leveled the playing field and you can now compete on your own terms on every front, including video, without breaking the bank. SMB can use the same video marketing tactics as big business without blowing the entire advertising wad in one go.
Here’s the deal.
Merely days old, 2013 is off like a rocket ship. It’s not just politicians and economists that are make a big sound, marketers are being heard loud and clear with their prognosis for the coming year. With ear tuned to the buzz, there is one message that keeps floating up above the rest:
This is not new. Content creation has been important since the beginning of the internet but it keeps taking on fresh nuances and complexity as search engines continue to fine tune algorithms to match the relevancy of content with the search term. What is emerging as an important trend is the development of a business personality.
Companies will begin to develop a personality through story telling. That story can be told in several hundred words on site with blogs, distributed throughout social media such as Facebook and in 140 characters or less on Twitter, but nothing tells a story better than video which can be distributed amongst all the aforementioned channels and then some. Video works hard for you and gives you the biggest bang for your marketing buck.
Indeed when it comes to storytelling video marketing has no peer. Nothing engages the senses better than movies. Not only do we see and hear, but we feel and empathize and get carried away with the characters of the story. Videos after all are another version of movies and are the best way to grab attention with authentic messaging. When an owner speaks about his business, the honesty of the message is not only captured in the voice but the facial expression is also caught on camera. Location shoots expand on the story with imagery of the place of business be that a restaurant, a spa or a manufacturing plant. You don’t have to be an actor to engage with your audience.
This is where SMB (Small and Medium Business) has a huge advantage over BB. Free of the bureaucracy of big business, SMB can react to important trends in marketing with dizzying speed and efficiency. If video marketing is not already included in your plan, this is a good time to go back to the drawing board. All it takes is a review of your marketing/advertising budget, divert just a small percentage of each line item to create a new one: video!
Everybusiness does have a story – tell yours in video. Build rapport, trust and relationship with your customers – past, present and future. Invest in your online presence, reputation and long term branding. Nationwide Video Productions specialize in video production and marketing. If you are ready to take your business to the next level, contact us and tell us what you have in mind. Don’t worry we won’t bite. We’re friendly and would love to be part of your success this year and beyond.