The stats are out, the jury is in: video is hot! hot! hot! It is one of the most powerful marketing tools to come along in a long time. The medium is sexy, drives traffic to your business and arguably gives the biggest bang for your buck.
Cisco Systems predicts that by 2014 90% of internet traffic and 66% of all mobile data will be video.
The implications are clear: video drives traffic!
At first glance the prediction seems somewhat incredulous. I know when I first read it I had one of those “Huh?” moments. Then I thought about it and it just made sense. In May 2012 comScore, a leader in measuring the digital world, released data for the previous month showing that
“ … 181 million US Internet users watched nearly 37 billion online content videos in April. Video ads saw another record-breaking month with nearly 9.5 billion, representing 1 in 5 videos viewed online in April.
November 14, 2012, Freewheel announced that the number of video ad views year over year rose by a whopping 49%
We are a visual society. Our fascination with moving pictures began in the late 1800’s when the first “movie” was introduced. In 1867 William Lincoln patented zoopraxiscope, a device through which one could watch animated pictures by peering through a slit in the device. From that first viewing began our love affair with the cinema. It was story telling at its best. Viewers laughed, cried, cheered and booed as they became fully engaged with the characters and the story.
At that momentous viewing through the “slit” the motion picture industry and its many iterations was born. Today the iteration that dominates the market is the video. Easily the most user friendly of moving picture formats, it is a boon to business owners who want to maximize their marketing efforts online.
Every business has a story that it wants told. Surveys show that customers also like stories and prefer to watch rather than read about the business they do business with. Video makes it possible to condense information, make it visually attractive and capture viewer attention, all the while developing engagement, trust and brand development.
The SMB market has been quick to seize the opportunity to showcase their company and as a way to effectively differentiate their products and services from those of their competitors. Video is the quickest way to get your message across all channels and portals of distribution.
Professional video equipment is light and portable. With just a few add-ons such as a mic and lighting, a videographer can easily do a location shoot to profile a business, introduce a new product or take authentic raw footage to be used in an ad.
No Video – No Traffic!
Don’t be caught with your pants down. If you haven’t included video in your marketing for 2013 you may want to revisit that decision. With statistics like those cited at the beginning of this article if you’re not doing video you’re not positioning your business for growth. Nationwide Video is pleased to work with SMB owners. We offer a free 20 minute consultation for a quick overview as to how video marketing can fit into your overall marketing strategies for the coming year.