You Want a Video

Video is one of the most powerful marketing tools that you can employ for your business.  Whether yours is a brick and mortar fashion boutique, a resort in the Rockies or a public company with gold mines scattered worldwide the verdict is in:

You want a videoYOU WANT A VIDEO!

WHY?

The reasons are many, but perhaps the most compelling is that hands down, it is by far the biggest bang for your buck as not only can a video be marketed in multitudes of ways, but the results are trackable and provide hard statistics with real ROI figures against the initial cash outlay.

Video is one of the most powerful marketing tools that you can employ for your business.  What are some of the ways that video can be marketed?

 

Website
Having video on your website increases the chance of a front page Google result by 53 times (Forrester). Let me repeat that: 53 times not percent!  That’s HUGE!  It’s 5300%.

That’s pretty astounding if you ask me.

YouTube
Initially designed as a video-sharing website where people could upload their videos to share with friends and family, YouTube has evolved into a powerful search engine of it’s own accord as people search for relevant video content  relative to a keyword of interest to them, i.e., “trail biking” “keep fit” “Hawaii Hotels” or perhaps for sheer enjoyment “funny cat videos.”   YouTube is now second only to Google as a search engine.

Video Directories
While YouTube tops the list of sites you want to upload your video to, there are plenty of others such as Vimeo, Viddler, Brightcove and of course, Google.

Social Media
Facebook and Twitter jump to the forefront of the list of social media sites to which to post videos.  Great way to go viral as friends and followers share and tweet your latest release to their own friends and followers.

Email Marketing
Add video to your newsletters, email marketing campaigns and as part of your outgoing email signature.

Tradeshows
Showcase your new products, press releases and special offers to the trade on the TV monitor in your booth.

Technology has leveled the playing field for everyone.  Small and medium sized businesses can now  have professional videos produced and promoted at a fraction of what it would have cost just a few years ago.