Video shorts of subversive cats and gullible dogs may be grist for a few good laughs and social media postings but as a business owner, unless you are in the pet business, these are probably not the type of videos you would want to put up on your website.
Make no mistake about it.
VIDEO IS SERIOUS BUSINESS.
And … business should be serious about video. Just putting up a video of your business on your website increases the chance of showing up on Google’s page one by 53 times (that is TIMES not percentage) so it makes sense to give some thought as to what you want to say and show.
Business videos do not need to be epic in nature nor the next viral wonder on YouTube for them to be an effective marketing tool for you. A video will work hard for you for months and even years to come. Here are five types of videos that are proven to work for any business.
Company Product or Profile. Short, sweet and to the point. Tell them who you are and what you do
Testimonials. Let your customers do the selling for you by talking about their experiences working with you.
Product demos. If you sell a product show it off. Consumers who watch a video about a product are 52% less likely to return it after making the purchase.
Employee Profiles. Put a human face on your company and let employees’ passion come through to your customers.
Video News Releases. Take the standard press release to the next level with a short video message about the news and why it’s important.
Don’t worry if you’re a bit camera shy. You don’t have to be an actor. You don’t have to be a GQ man or a Vogue model. You don’t even have to be a good speaker. What you do have to be is marinated in your business to the point that you know each and every nook and cranny of what makes it tick, so that you can speak about what it is that you do with knowledge, integrity and authenticity. No one knows your business like you do. Your honesty and likeability come through and we know that people like to do business with those they know, like and trust.
Our videographers know that sometimes people feel awkward in front of a camera; they’re experts at putting you at ease … and if you feel that you’ve flubbed a take or two, well no worries we’ll just make that a take three, or four or more!
And now for a little bit of entertainment