Business Videos are Serious Business

Business Videos are Serious Business Nationwide Video Productions and MarketingVideo shorts of subversive cats and gullible dogs may be grist for a few good laughs and social media postings but as a business owner, unless you are in the pet business, these are probably not the type of videos you would want to put up on your website.

Make no mistake about it.

VIDEO IS SERIOUS BUSINESS.

And … business should be serious about video.  Just putting up a video of your business on your website increases the chance of showing up on Google’s page one by 53 times (that is TIMES not percentage) so it makes sense to give some thought as to what you want to say and show.

Business videos do not need to be epic in nature nor the next viral wonder on YouTube for them to be an effective marketing tool for you.   A video will work hard for you for months and even years to come.  Here are five types of videos that are proven to work for any business.

 

Company Product or Profile.  Short, sweet and to the point.  Tell them who you are and what you do

Testimonials.  Let your customers do the selling for you by talking about their experiences working with you.

Product demos.  If you sell a product show it off.  Consumers who watch a video about a product are 52% less likely to return it after making the purchase.

Employee Profiles.  Put a human face on your company and let employees’ passion come through to your customers.

Video News Releases.  Take the standard press release to the next level with a short video message about the news and why it’s important.

Don’t worry if you’re a bit camera shy.  You don’t have to be an actor.  You don’t have to be a GQ man or a Vogue model.  You don’t even have to be a good speaker.  What you do have to be is marinated in your business to the point that you know each and every nook and cranny  of what makes it tick, so that you can speak about what it is that you do with knowledge, integrity and authenticity.   No one knows your business like you do.  Your honesty and likeability come through and we know that people like to do business with those they know, like and trust.

Our videographers know that sometimes people feel awkward in front of a camera; they’re experts at  putting you at ease … and if you feel that you’ve flubbed a take or two, well no worries we’ll just make that a take three, or four or more!

And now for a little bit of entertainment

Video Outperforms Website

Can video outperform a website?

Absolutely!

When a video is properly marketed it can shake the living daylights out of a website and with today’s preference for video over text, a properly produced video can be your most powerful marketing ally.

Video Outperforms WebisteIn an exploratory conversation with a business owner I was pleasantly surprised to learn that she had some 40 plus videos published on YouTube. On the advice of her business coach she’d been creating and publishing her own “home made” videos for some time now and truth be told they’re pretty decent, getting better as she became more comfortable with the idea of speaking to a camera.

That was good.

But the videos just sat there on YouTube. They were not optimized, they were not marketed nor promoted in any way. We went to work.

Selecting just 4 videos to start on, within two months those videos were dominating Google search for their niche – 8 out of 10 on page one were her videos, 7 out of 10 on page 2 were also her videos. She was so excited we didn’t even go to page 3! Viewership also went up and for the first time there were some LIKES, comments and new subscribers to her channel. Her website was not even in the ballpark for organic search results.

How or why did this happen?

A quick overview of website marketing may give us some clues. Simply put website marketing is a needed but a mature marketing tool. What that means is that the dynamics of website marketing are no longer as robust as they once were but are highly susceptible to the volatility of the internet. Powerful search engines such as Google continuously change their algorithms and what may have worked a year or even just a few months ago, is no longer as effective. It takes a lot of effort to get Google to notice your online presence and confer page one ranking in your market. So how and why does video trounce website?

1. Video – Emerging Marketing Tool
Video is not new but it is an emerging marketing tool. First put up online for its entertainment or informational value, it has now taken on significant clout as a way to promote businesses.

2. Video – Budget Friendly
Only a short while ago it was only big business touting their brands that could afford to use video as a marketing tool. With the advent of technology even a small business can afford a video.

3. Video – Preferred Over Text
“There are millions of people worldwide that prefer video over reading for a variety of reasons. YouTube offers businesses a unique opportunity to reach a diverse audience, while showcasing their products or services and conveying a sense of personality about your business too,” said Donald D. Dolenec, president of Search Marketing Local.

Which brings us back to video outperforming websites in search engines. Video is now one of the most powerful marketing tools that a business can engage in. Comparatively speaking video marketing is still in its infancy. As an increasing number of businesses jump at this opportunity however, it too will become a crowded online space in the future. In a few years’ time it will take more marketing muscle power to dominate your niche with videos. To the early adapters the spoils will go.

Now don’t get me wrong. I don’t recommend that you abandon all your other marketing strategies in favor of video. Truth is marketing works best when it is layered and integrated as over time the whole effort will vastly outperform the sum total of all its parts. What I do recommend is that you review your current marketing strategies and campaigns. Are some of the tools outdated? Are they tractable? What’s working? Is there a way to make your marketing efforts deliver greater results? This is what we do at Nationwide Video – we sit down with you and review your current situation to see if, where and how video would be a good fit. Call us – half hour consultation is on the house.

Video Marketing Brings Big Business Tactics to SMB

Nationwide Video Productions:  Business IntelligenceBig Business (BB) has had the advantage for a long time when it comes to marketing.  Deep pockets can buy expensive talent and take ownership of desirable locations both online and offline.  Videos worthy of Hollywood are being produced to engage, inform and entertain.

 

“Good for them” you think “they’ve got deep pockets, I can’t do that”

 

Yes you can.

 

The internet has leveled the playing field and you can now compete on your own terms on every front, including video, without breaking the bank.  SMB can use the same video marketing tactics as big business without blowing the entire advertising wad in one go.

 

Here’s the deal.

 

Merely days old, 2013 is off like a rocket ship. It’s not just politicians and economists that are make a big sound, marketers are being heard loud and clear with their prognosis for the coming year.   With ear tuned to the buzz, there is one message that keeps floating up above the rest:

 

CONationwide Vciieo Productions|Busssiness Owner|Business StoryNTENT CREATION & STORY TELLING.

This is not new.  Content creation has been important since the beginning of the internet but it keeps taking on fresh nuances and complexity as search engines continue to fine tune algorithms to match the relevancy of content with the search term.  What is emerging as an important trend is the development of a business personality.

 

Companies will begin to develop a personality through story telling. That story can be told in several hundred words on site with blogs, distributed throughout social media such as Facebook and in 140 characters or less on Twitter, but nothing tells a story better than video which can be distributed amongst all the aforementioned channels and then some.  Video works hard for you and gives you the biggest bang for your marketing buck.

 

Indeed when it comes to storytelling video marketing has no peer.  Nothing engages the senses better than movies.  Not only do we see and hear, but we feel and empathize and get carried away with the characters of the story.  Videos after all are another version of movies and are the best way to grab attention with authentic messaging.  When an owner speaks about his business, the honesty of the message is not only captured in the voice but the facial expression is also caught on camera.  Location shoots expand on the story with imagery of  the place of business be that a restaurant, a spa or a manufacturing plant.  You don’t have to be an actor to engage with your audience.

 

This is where SMB  (Small and Medium Business) has a huge advantage over BB.  Free of the bureaucracy of big business, SMB can react to important trends in marketing with dizzying speed and efficiency.  If video marketing is not already included in your plan, this is a good time to go back to the drawing board.  All it takes is a review of your marketing/advertising budget, divert just a small percentage of each line item to create a new one:  video!

 

Everybusiness does have a story – tell yours in video.  Build rapport, trust and relationship with your customers – past, present and future. Invest in your online presence, reputation and long term branding.  Nationwide Video Productions specialize in video production and marketing.  If you are ready to take your business to the next level, contact us and tell us what you have in mind.  Don’t worry we won’t bite. We’re friendly and would love to be part of your success this year and beyond.

Video Drives Traffic

Nationwide Video Productions  - Video Drives Traffic The stats are out, the jury is in: video is hot! hot! hot!  It is one of the most powerful marketing tools to come along in a long time.  The medium is sexy, drives traffic to your business and arguably gives the biggest bang for your buck.

Cisco Systems predicts that by 2014 90% of internet traffic and 66% of all mobile data will be video.

 

The implications are clear:  video drives traffic!

At first glance the prediction seems somewhat incredulous.  I know when I first read it I had one of those “Huh?” moments.  Then I thought about it and it just made sense.   In May 2012 comScore, a leader in measuring the digital world, released data for the previous month showing that

“ … 181 million US Internet users watched nearly 37 billion online content videos in April. Video ads saw another record-breaking month with nearly 9.5 billion, representing 1 in 5 videos viewed online in April.

November 14, 2012,  Freewheel announced that the number of video ad views year over year rose by a whopping 49%

We are a visual society.  Our fascination with moving pictures began in the late 1800’s when the first “movie” was introduced.  In 1867 William Lincoln patented zoopraxiscope, a device through which one could watch animated pictures by peering through a slit in the device.   From that first viewing began our love affair with the cinema.  It was story telling at its best.  Viewers laughed, cried, cheered and booed as they became fully engaged with the characters and the story.

At that momentous viewing through the “slit” the motion picture industry and its many iterations was born.  Today the iteration that dominates the market is the video.  Easily the most user friendly of moving picture formats, it is a boon to business owners who want to maximize their marketing efforts online.

Every business has a story that it wants told.  Surveys show that customers also like stories and prefer to watch rather than read about the business they do business with.  Video makes it possible to condense information, make it visually attractive and capture viewer attention, all the while developing engagement, trust and brand development.

The SMB market has been quick to seize the opportunity to showcase their company and as a way to effectively differentiate their products and services from those of their competitors. Video is the quickest way to get your message across all channels and portals of distribution.

Professional video equipment is light and portable.  With just a few add-ons such as a mic and lighting, a videographer can easily do a location shoot to profile a business, introduce a new product or take authentic raw footage to be used in an ad.  Nationwide Video No Video-No Traffic

 

No Video – No Traffic!

Don’t be caught with your pants down.  If you haven’t included video in your marketing for 2013 you may want to revisit that decision.   With statistics like those cited at the beginning of this article if you’re not doing video you’re not positioning your business for growth.  Nationwide Video is pleased to work with SMB owners.  We offer a free 20 minute consultation for a quick overview as to how video marketing can fit into your overall marketing strategies for the coming year.