Tell Your Story With a Profile Video

A profile video is the best way to introduce customers to your business.  Engaging, informative and promotional, a profile tells the story of your business and what sets it apart from others.

profile videoJust like you, your business has more than just one side to it: there is the beginning, the success, your people, the products and services and the loyal customers that keep coming back year after year.  This is a story worth telling on video. Breaking it up into several shorts is more effective than one lengthy narrative.

 

General Overview

This should be your flagship video, promoted everywhere; on your site, on the net, in your newsletters, in your email campaigns, on the tradeshow floor, in social media and on other distribution channels.  This format is extremely effective when the owner or CEO is the spokesperson along with perhaps a key employee or partner.

Some people are reluctant to put themselves on video because they feel that they are not skilled at the art of speaking, or are simply uncomfortable in front of the camera.

Don`t let that stop you or sell yourself short.  It is exactly the fact that you may not be a silver tongued orator or sport movie star killer looks endear you to the public.  You want your personality to come through.   An awkward but sincere message lends credibility and authenticity to your message and most importantly your audience finds it easy to relate to you and your business.

 

Profile

Tell the world in your own words why your products or services (or both) shine above the rest.  If yours is a manufacturing company, take your viewer to the factory floor, show them how the product is manufactured, include some of your employees and perhaps your foreman can speak to the finer points of your product.

 

The Ad

This type of video is a tightly scripted message with a call to action.  At Nationwide Video Productions we include your choice of a professional male or female voiceover artist.  Maybe you are introducing a new product and want to tell all your customers about it, perhaps you have an introductory special, or want to ramp up sales at a time of year when things are typically slow in your industry.  Nothing says it better than a video.

 

Testimonials

Your business has its own slew of raving fans.  Don`t keep it a secret.  Customer testimonials on video are more powerful and effective than text. Honor your best customers and ask if they would be willing to do a shoot – you’d be surprised at how happy they are to accept … after all, it is all about lights, camera and action!  Wow, Hollywood right on your own backlot!

Sometimes all videos can be shot in one location – and sometimes not.  As in the example of a manufacturer, oftentimes the plant is in a different city or even state from the home office and your best customers may live in your town or in a city clear across on the other side of the country.  Our continent wide network of professional videographers means that we employ local talent on each shoot thus saving on travel costs, savings that we pass on to you.

 

You Want a Video

Video is one of the most powerful marketing tools that you can employ for your business.  Whether yours is a brick and mortar fashion boutique, a resort in the Rockies or a public company with gold mines scattered worldwide the verdict is in:

You want a videoYOU WANT A VIDEO!

WHY?

The reasons are many, but perhaps the most compelling is that hands down, it is by far the biggest bang for your buck as not only can a video be marketed in multitudes of ways, but the results are trackable and provide hard statistics with real ROI figures against the initial cash outlay.

Video is one of the most powerful marketing tools that you can employ for your business.  What are some of the ways that video can be marketed?

 

Website
Having video on your website increases the chance of a front page Google result by 53 times (Forrester). Let me repeat that: 53 times not percent!  That’s HUGE!  It’s 5300%.

That’s pretty astounding if you ask me.

YouTube
Initially designed as a video-sharing website where people could upload their videos to share with friends and family, YouTube has evolved into a powerful search engine of it’s own accord as people search for relevant video content  relative to a keyword of interest to them, i.e., “trail biking” “keep fit” “Hawaii Hotels” or perhaps for sheer enjoyment “funny cat videos.”   YouTube is now second only to Google as a search engine.

Video Directories
While YouTube tops the list of sites you want to upload your video to, there are plenty of others such as Vimeo, Viddler, Brightcove and of course, Google.

Social Media
Facebook and Twitter jump to the forefront of the list of social media sites to which to post videos.  Great way to go viral as friends and followers share and tweet your latest release to their own friends and followers.

Email Marketing
Add video to your newsletters, email marketing campaigns and as part of your outgoing email signature.

Tradeshows
Showcase your new products, press releases and special offers to the trade on the TV monitor in your booth.

Technology has leveled the playing field for everyone.  Small and medium sized businesses can now  have professional videos produced and promoted at a fraction of what it would have cost just a few years ago.