A profile video is the best way to introduce customers to your business. Engaging, informative and promotional, a profile tells the story of your business and what sets it apart from others.
Just like you, your business has more than just one side to it: there is the beginning, the success, your people, the products and services and the loyal customers that keep coming back year after year. This is a story worth telling on video. Breaking it up into several shorts is more effective than one lengthy narrative.
This should be your flagship video, promoted everywhere; on your site, on the net, in your newsletters, in your email campaigns, on the tradeshow floor, in social media and on other distribution channels. This format is extremely effective when the owner or CEO is the spokesperson along with perhaps a key employee or partner.
Some people are reluctant to put themselves on video because they feel that they are not skilled at the art of speaking, or are simply uncomfortable in front of the camera.
Don`t let that stop you or sell yourself short. It is exactly the fact that you may not be a silver tongued orator or sport movie star killer looks endear you to the public. You want your personality to come through. An awkward but sincere message lends credibility and authenticity to your message and most importantly your audience finds it easy to relate to you and your business.
Tell the world in your own words why your products or services (or both) shine above the rest. If yours is a manufacturing company, take your viewer to the factory floor, show them how the product is manufactured, include some of your employees and perhaps your foreman can speak to the finer points of your product.
This type of video is a tightly scripted message with a call to action. At Nationwide Video Productions we include your choice of a professional male or female voiceover artist. Maybe you are introducing a new product and want to tell all your customers about it, perhaps you have an introductory special, or want to ramp up sales at a time of year when things are typically slow in your industry. Nothing says it better than a video.
Your business has its own slew of raving fans. Don`t keep it a secret. Customer testimonials on video are more powerful and effective than text. Honor your best customers and ask if they would be willing to do a shoot – you’d be surprised at how happy they are to accept … after all, it is all about lights, camera and action! Wow, Hollywood right on your own backlot!
Sometimes all videos can be shot in one location – and sometimes not. As in the example of a manufacturer, oftentimes the plant is in a different city or even state from the home office and your best customers may live in your town or in a city clear across on the other side of the country. Our continent wide network of professional videographers means that we employ local talent on each shoot thus saving on travel costs, savings that we pass on to you.